Our trajectory

About us

How did SOFIA come about?

Discover the strategist behind SOFIA

Ricardo Straffon

CEO | Founder
Meet the team of experts
Raúl Alonzo

Raúl Alonzo

Commercial Director of SOFIA

Raúl Alonzo is the Commercial Director of SOFIA Fractional Residence Club, where he leads sales, marketing, and business expansion strategies. With a strong professional background and more than 15 years of experience in the hotel commercial sector, Raúl has been instrumental in establishing SOFIA as a benchmark in the market for tourism and residential developments.

His strategic approach and ability to identify business opportunities have enabled him to build key partnerships and expand the company’s presence in strategic destinations. Under his leadership, the sales team has successfully positioned SOFIA as a trusted and prestigious brand, offering investors unique opportunities in the sector.

Committed to innovation and excellence, Raúl continues to drive SOFIA’s growth and expansion, ensuring that every project not only meets the highest quality standards but also responds to the needs and expectations of clients and investors.

Melany Aguilar

Melany Aguilar

Marketing Director

Melany Aguilar is the Marketing Director of SOFIA Fractional Residence Club, where she leads the development of communication, brand positioning, and digital marketing strategies, driving SOFIA's growth and recognition in luxury real estate investment and hospitality.

With a strategic and creative vision, she leads initiatives focused on strengthening the brand's identity, connecting with new investors, and effectively communicating the distinctive value of a fractional investment model that combines wealth building, profitability, and exclusive experiences.

Her approach integrates innovation, creativity, and market analysis to develop high-impact campaigns, strengthen SOFIA's digital presence, and establish its position as a leading hotel investment brand in premium destinations.

Committed to excellence and continuous evolution, Melany helps project the essence of SOFIA by transforming its value proposition into brand experiences that generate trust, connection, and new growth opportunities.

Normig Zoghbi

Normig Zoghbi

Melissa Noble

Melissa Noble

Ana Paula Noble

Ana Paula Noble



SOFIA Commercial Team

The commercial team at SOFIA Fractional Residence Club is made up of professionals who provide personalized guidance to investors interested in an innovative model of real estate investment and luxury hospitality in the Mexican Caribbean.

With a long-term relationship approach, they support every client throughout the investment process with close, strategic service aligned with their wealth and lifestyle goals.

Their work combines premium service, knowledge of the fractional model, and a strong client focus, helping position SOFIA as a benchmark for high-end tourism and residential investment.

MISSION

We merge investment with extraordinary experiences. Our mission is to offer a fractional ownership real estate model that allows people to acquire a fraction of luxury properties in premium destinations, with professional management, solid legal support, and exclusive services, to build wealth, generate income, and live memorable moments.

VISION

We envision a future where access to luxury real estate is redefined, allowing more people to enjoy exceptional resorts in exclusive destinations. Through innovative and transparent investment models, we seek to transform each property into a unique experience, managed with the highest quality and commitment.

We look toward a horizon where luxury is not confined to a single location, but rather experienced across a collection of extraordinary destinations. A future where every investment is the key to a world of memorable experiences, connected by a global vision of hospitality, beauty, and excellence.

Family Connection

Every corner is the setting for unforgettable family moments, with resort amenities and exceptional comfort.

Memorable Moments

Make every minute unforgettable: sunrises, sunsets, and laughter under Caribbean skies.

Authenticity

The luxury of freedom. SOFIA offers you more than just places: it offers you the possibility of living at your own pace.

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